Miami University’s MBA program is an authentic, career changing curriculum that focuses on mentorship, peer relationships and a first-class education. Before their 2017 campaign launched they approached us to create a new vision for their brand in the digital landscape. Education is a traditionally conservative creative space, but we asked the question, does it have to be? It turns out it doesn’t. So, we curated a community of Alumni to show the strong bonds built at Miami of Ohio University MBA program and spun up a path that took the consumer though a digital and social ad journey featuring our alumni. The campaign paved the way to a landing page that shares their stories through a video and demonstrates how Miami Of Ohio University “M Powered” their careers and confidence.