When Bud Light designed their annual SXSW can, they came to us for a video to represent the truly authentic art of Austin, Texas and the SXSW brand community. Fortunately for them we were poised to create a video that brought their art to life. Finally we had the big name brand we’d been waiting for. The result is a dynamic 00:15 video designed to loop and in the process, work harder for the brand and engage the SXSW audience for longer durations of screen time on social and at SXSW events.