Brookfield Residential is one of the largest developers of communities and builders of homes in the Western hemisphere. So when they approached us about an opportunity to pitch our AOR services, we positioned a campaign that would take something very large and make it effortlessly intimate. With a hyper-realistic photo shoot and a message to love the home in which you make your memories, we reached the consumer on multiple touch points. But most importantly we penetrated the market clutter and spoke to the emotional evocation of holding on to memories.